MINNA

It’s Tea
Time

When Minna told us they were in the process of making a lightly brewed sparkling tea, we were hooked before we even tried it. When they went on to say they would be donating a portion of their profits to charitable foundations supporting inclusion, we were all in.

From there, we set out to create a brand that would float above the rest in an ever-deepening sea of sparkling beverage options. One that would be as unique and refined as the flavors Minna was brewing up.

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Just tea, organic fruit, and some bubbles. We thought the cans should be just as clean and simple.

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Precise, sophisticated flavors needed to be supported by illustrations that hit the very same mark.

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The word “minna” means “everyone,” so we created a branding system full of dynamic shapes, lots of color, and ample life.

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Take a gander:

Take a gander:

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How We Helped:

Strategy
Branding
Packaging
Web Design
Web Development

Next Project: The Glassy

Next Project: Florida, New York

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