DRUMROLL

Seize the donut.

Originally named GreenHouse Foods, we worked with the founders to rebrand under a the name Drumroll which effortlessly captures the joy of eating a mini donut. These little plant-based donuts have all the accolades of an inventive new product. Grain-free, Gluten-free, 1 gram of sugar, 10 grams of protein, Non-GMO… the list goes on. However, at the end of the day, these little guys are just a tasty treat that you don’t need to feel guilty about indulging in. We created packaging that is first and foremost, delicious and eye-catching. Our silky-smooth wordmark emulates the ewwy gooey chocolate dripping from the donuts. At the center of the brand system, we developed an energetic window based on the hole of the donut. Through this slanted oval, you enter the world of Drumroll which encourages you to enjoy the moment.