Skip to content
image
An animation featuring the Gander logo overtop a series of images of the branding work Gander has done.

Hi, we’re Gander

Gander

Gander is an award-winning creative company based in New York, and founded in 2015 on the principle of doing it all differently. We’re not interested in being big—we’re interested in being unforgettable. We’ve embraced a four-day week, while also building brands that captivate, inspire, and transform. We work with the ones who get it—those who value authenticity and trust us to take their vision somewhere it’s never been before.

A shrouded figure drinking from a chalice
A group of people enjoying a picnic on a roof.
Awards trophies for various Gander projects
Co-Founder and Creative Director Katie Levy - Gander
A plastic cat on a shelf in the Gander studios
Graza Oven Mitts
Designer Alejandra Ros at Gander
Gander's Katie and Mike taking the stage at Brand New Conference 2018
Two Gander team members sharing a hug while on a photoshoot set.
Two women in sunglasses at the shuffleboard courts
Mike McVicar Creative Director and Co-Founder at Gander
A seated person examining a newspaper while folding their four legs
Design Lead Beji Haselhurst at Gander
A man being hit in the face with spaghetti
The Gander team on pool floats in the sun
What we do
We help great ideas take shape, stand out, and live rent-free in the minds of millions. Here’s what we can do for you.
Strategic Positioning
Brand Identity
Verbal Identity
Packaging Design
Illustration
Creative Direction
Web Design
Campaigns
Brand Activations

Our Process

image

01 Strategic Foundation

We are ravenous. It might seem strange, but appetite is the best way to describe this process. We won’t stop until we understand where you started, where you’re going, what you’re making, and what makes you different. Together, we’ll turn your why into whoa.

Research & Insight Mapping
Brand Audit (SWOT Analysis)
Consumer Interviews
Landscape Analysis
Competitive Market Positioning
Mission, Vision, and Core Values
Brand Personality
Archetype Development
image

02 Brand Metamorphosis

It’s time for big change. With your foundation set, we put a fresh face to your name, ensuring the brand that emerges is authentic, relevant, and totally ownable. When an updated identity reflects your inner shift, more business growth can follow.

Mood Boards
Brand Mark
Color Systems
Typographic Set
Iconography & Illustration
Photographic Art Direction
Verbal Identity & Copy
Brand Guidelines
image

03 Activation & Launch

Time to fly. To put your brand in the hands of your audience, we’ll deliver an intelligent and delightful experience that’s only true to you. Packaging? Pop-ups? A thousand paper planes dropped from a blimp? Sky’s the limit.

Packaging Design
Print Production
Website Design
Environmental Design
Branded Templates
Campaign Development
Photo & Video Production
Collateral & Merch

Honors

An animated drawing of a shiny sparkling trophy bearing the words "not bad" in block capitals.
Awards
PUBLICATIONS
PRESS

Kind Words

image
“Words cannot explain how incredible our pre-launch time and continued support with Gander has been. Their team is the necessary balance of creativity, relevant experience, organization, and curiosity. As a founder, your mind is filled with years of concepts and ideas that you simply cannot distill, but with Gander, you can go far beyond that and truly create something special. Gander designed our website which actually went against a lot of the E-commerce best practices, but we rocked a 9% conversion rate for our first 18 months after go-live.”
Andrew Benin, Co-Founder of Graza
“The Gander team is extremely talented and a joy to work with. I’ve had the pleasure of working on more than one project with them over the years and with each, they bring an unparalleled level of creativity and thoroughness in their approach to solving problems. They are also just really kind and friendly and fun to spend time with.”
Emily Schildt, Founder of Pop Up Grocer
“Gander are the best — yes, at their work, but also as people. Equal parts thoughtfulness and talent, they really took the time to understand my deep motivations for why I love herbal medicine and want to share it with others, and baked that deeply into the brand. They continually blew my mind with the caliber of creativity and depth in their work. The first year post-rebrand, we doubled our revenue. We also landed a nationwide Whole Foods account.”
Lauren Haynes, Founder of Wooden Spoon Herbs
“Beyond their creativity and expertise, what truly sets Gander apart is their passion for their craft. Throughout our relationship, they’ve been genuine partners invested in our success. To this day, they still provide helpful advice on all aspects of our brand from photography, videography, and design hiring. Gander’s stellar branding work helped lead us to a multiple six figure revenue launch month which helped us secure our seed round of funding.”
Kevin Lee, Co-Founder of Immi