Created by tennis champion Venus Williams—who experienced first-hand that clean, complete, convenient meals are the foundation of your best days—Happy Viking is a nutritious and delicious plant-based meal in a scoop. The brand we created was founded on the concept of those simple foundations that lead to happier, healthier days.
The Happy Viking wordmark is a reflection of Venus herself. It stands bold and proud, but has a softness to it that zaps the self seriousness of traditional protein powders. Its geometric letterforms are constructed from building block shapes over a grid, reinforcing the concept of foundational nutrition.
The building block devices represent our core brand idea: Happy Viking slots into your schedule, and gives you what you need whenever you need it. The packaging is an equal balance of bold, heroic brand presence and delicious flavor. The photography used on the front of the packaging represents the experience you get from enjoying Happy Viking, rather than a literal interpretation of what’s inside. Sure, there are over 60 superfoods and the equivalent of 1 cup of fruits and veggies. But what’s equally as impressive is it tastes like a crazy delicious milkshake that you’d get at a burger joint. Leading with bold flavor on shelf makes Happy Viking the clear winner in the protein aisle.
