Thing of Wonder
75 strangers, one room.
With the desire to cultivate a community built on curiosity, creativity and openness, Thing of Wonder was founded to provide space for genuine connection between people living in New York City.
Thing of Wonder is an intimate event series shared between 75 strangers and is accompanied by an online editorial experience. Both serve to highlight diverse viewpoints, facilitate dialogue and foster human connections.
At the beginning of each event, attendees are asked to exchange their phone for a notebook and find a seat next to someone new. Without the crutch of familiarity, strangers are able to connect and gain new perspectives.
At the beginning of each event, you are asked to exchange your phone for a notebook and find a seat next to someone new. Without the crutch of familiarity, strangers are able to connect and gain new perspectives.
Our challenge was to create an evolving brand system that served as a container for a wide range of ideas and a diverse set of event themes.
Our challenge was to create an evolving brand system that served as a container for a wide range of ideas and a diverse set of event themes.
The wordmark revolves like an open conversation around a central topic, and the supporting collateral offers a wide range of visual styles that reflects the diversity and creativity of the TOW community.
The wordmark revolves like an open conversation around a central topic, and the supporting collateral offers a wide range of visual styles that reflects the diversity and creativity of the TOW community.
The Thing of Wonder editorial site served as an archive of guest interviews, events and shared curiosities. the site harboured a community of inspired wonderers, and aimed to encourage curiosity and dialogue.
Take a gander:
We devised a new graphic language for each event theme, while making space for playful experimentation. Then we created invitations, digital assets, collateral, and custom art prints to accompany each event.
Event No. 1: Memory
Event No. 2: Rhythm
Event No. 3: Light
Event No. 4: Illusion
How We Helped:
Strategy
Branding
Print Design
UX/UI Design
Web Development
