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An animation featuring the Gander logo overtop a series of images of the branding work Gander has done.
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Yellowbird

Yellowbird is hot sauce that is made with love (and a whole lotta peppers) in Austin, Texas. Founders, Erin and George, started Yellowbird over a decade ago and in 2023 had their hearts set on a new vision for their beloved mascot. What started as a farmer’s market product had soared to new heights, but the brand hadn’t evolved alongside them. This is where Gander comes in.

  • Brand Strategy
  • Verbal Identity
  • Brand Messaging
  • Brand Identity
  • Packaging Design
  • UX & Web Design
  • Illustration
  • Photo Production
  • Art Direction
  • Merch Design
Next: Wooden Spoon Herbs
Wooden Spoon Herbs tincture on a shelf