Meet the high on protein, low on sugar cereal with nostalgic flavors. A great idea! But what makes a great idea even better? A great story. Recognizing the importance of our collective upbringing—those Saturday mornings spent glued to the TV, cereal bowl in hand—our strategic approach aimed to preserve the playful charm reminiscent of beloved cereal brands. We understood that this cereal needed to be more than just nutritious; it had to be downright lovable. And with that we set out to create the world of Magic Spoon: the childlike cereal for grownups.
We embarked on a journey to infuse the brand with a sense of wonder that would bring out the kid in us all. And when it comes to the cereal boxes themselves, our minds immediately went to mascots. Collaborating with renowned artists from across the world, we delved into the realm of imagination to create bespoke illustrations that captured the unique essence of each flavor. Picture an old wizard riding a bunny, a diver riding an octopus, or a cowboy riding a dinosaur—all armed with a spoon, ready for adventure. The brand featured adults breaking free from their everyday lives and entering a magical world where anything is possible.
By embracing vibrant colors, playful language, and staying clear of all that boring health talk, we helped Magic Spoon set the table for the best of both worlds. The result? A lineup of delicious keto-friendly cereals that catered to both the childlike wonder within us and the health-conscious adult we've become. A dream worth holding onto.
